Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack.

By: Clow, Kenneth E.
Contributor(s): Baack, Donald E.
Material type: TextTextPublisher: Delhi : Pearson Education Asia , 2014, rep. 2015Edition: 6th ed.Description: 455p. : figure ; 23cm 1 CD.Subject(s): ADVERTISING | PROMOTION | MARKETING COMMUNICATIONSDDC classification: 659
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Item type Current location Call number Copy number Status Date due Barcode
Books Books Central Library
Old Stack Room 		659 CLO/I (Browse shelf) 1 Available 110367
Books Books Central Library
Old Stack Room 		659 CLO/I (Browse shelf) 2 Available 110368

includes bibliographical references and index

110367 RS740.00

110368

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