| 000 -LEADER |
|---|
| fixed length control field |
00861cam a2200301ua 4500 |
| 005 - DATE & TIME |
|---|
| control field |
20171214170122.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150616s014, a g b000 u eng u |
| 020 ## - ISBN |
|---|
| Price |
RS740.00 (pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Central Library |
| 041 1# - Language |
|---|
| Language |
|
| -- |
NULL |
| 044 ## - |
|---|
| -- |
|
| 082 14 - DDC NUMBER |
|---|
| Classification number |
659 |
| Book Number |
CLO/I |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clow, Kenneth E.. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Integrated advertising, promotion, and marketing communications / |
| STMT |
Kenneth E. Clow, Donald E. Baack. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Delhi : |
| Name of publisher, distributor, etc |
Pearson Education Asia , |
| Date of publication, distribution, etc |
2014, rep. 2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
455p. : |
| Other Details |
figure ; |
| Dimension |
23cm |
| 653 #0 - Subject |
|---|
| Subject |
ADVERTISING |
| 653 #0 - Subject |
|---|
| Subject |
PROMOTION |
| 653 #0 - Subject |
|---|
| Subject |
MARKETING COMMUNICATIONS |
| 700 1# - Added Entry Personal Name |
|---|
| Added Entry Personal Name |
Baack, Donald E. . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 250 ## - EDITION STATEMENT |
|---|
| -- |
. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| -- |
1 CD . |
| 365 ## - |
|---|
| -- |
RS740.00 |
| 504 ## - |
|---|
| -- |
includes bibliographical references and index |
| 541 ## - |
|---|
| -- |
110367 |
| -- |
RS740.00 |
| 541 ## - |
|---|
| -- |
110368 |
