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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Clow, Kenneth E..

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. - 6th ed / . - Delhi : Pearson Education Asia , 2014, rep. 2015. - 455p. : figure ; 23cm 1 CD .

includes bibliographical references and index

ISBN: RS740.00 (pbk)

Subjects--Index Terms: ADVERTISING PROMOTION MARKETING COMMUNICATIONS

Dewey Class. No.: 659 / CLO/I

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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