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The service-dominant logic of marketing : dialog, debate, and directions / edited by Robert F Lusch and Stephen L Vargo; forewords by Ruth N Bolton and Frederick E Webster.

Material type: Text

TextPublisher: New Delhi : Prentice Hall of India , 2006Edition: .Description: xviii,449p. : ills.,figs.,tables ; 24cm.ISBN: 9788120330405.Subject(s): MARKETING-PHILOSOPHY | CUSTOMER SERVICES | RELATIONSHIP MARKETINGDDC classification: 658.812

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Item type	Current location	Call number	Copy number	Status	Barcode
Books	Central Library Old Stack Room	658.812 LUS/S (Browse shelf)	1	Available	96038
Books	Central Library Old Stack Room	658.812 LUS/S (Browse shelf)	2	Available	96039
Books	Central Library Old Stack Room	658.812 LUS/S (Browse shelf)	3	Available	96040

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Includes bibliographical references and index

96038 RS395.00

96039

96040

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