| 000 -LEADER |
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| fixed length control field |
00986cam a2200313ua 4500 |
| 005 - DATE & TIME |
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| control field |
20171214165625.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120530s2006 De a g b000 u eng u |
| 020 ## - ISBN |
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| International Standard Book Number |
9788120330405 |
| Price |
RS395.00 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
Central Library |
| 041 1# - Language |
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| Language |
|
| -- |
NULL |
| 044 ## - |
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| -- |
De |
| 082 14 - DDC NUMBER |
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| Classification number |
658.812 |
| Book Number |
LUS/S |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lusch, Robert F. |
| 245 00 - TITLE STATEMENT |
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| Title |
The service-dominant logic of marketing : dialog, debate, and directions / |
| STMT |
edited by Robert F Lusch and Stephen L Vargo; forewords by Ruth N Bolton and Frederick E Webster. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Prentice Hall of India , |
| Date of publication, distribution, etc |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
xviii,449p. : |
| Other Details |
ills.,figs.,tables ; |
| Dimension |
24cm . |
| 653 #0 - Subject |
|---|
| Subject |
MARKETING-PHILOSOPHY |
| 653 #0 - Subject |
|---|
| Subject |
CUSTOMER SERVICES |
| 653 #0 - Subject |
|---|
| Subject |
RELATIONSHIP MARKETING |
| 700 1# - Added Entry Personal Name |
|---|
| Added Entry Personal Name |
Vargo, Stephen L . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 250 ## - EDITION STATEMENT |
|---|
| -- |
. |
| 365 ## - |
|---|
| -- |
RS395.00 |
| 504 ## - |
|---|
| -- |
Includes bibliographical references and index |
| 541 ## - |
|---|
| -- |
96038 |
| -- |
RS395.00 |
| 541 ## - |
|---|
| -- |
96039 |
| 541 ## - |
|---|
| -- |
96040 |
