Lusch, Robert F.
The service-dominant logic of marketing : dialog, debate, and directions / edited by Robert F Lusch and Stephen L Vargo; forewords by Ruth N Bolton and Frederick E Webster. - / . - New Delhi : Prentice Hall of India , 2006. - xviii,449p. : ills.,figs.,tables ; 24cm .
Includes bibliographical references and index
9788120330405 RS395.00
MARKETING-PHILOSOPHY CUSTOMER SERVICES RELATIONSHIP MARKETING
658.812 / LUS/S
The service-dominant logic of marketing : dialog, debate, and directions / edited by Robert F Lusch and Stephen L Vargo; forewords by Ruth N Bolton and Frederick E Webster. - / . - New Delhi : Prentice Hall of India , 2006. - xviii,449p. : ills.,figs.,tables ; 24cm .
Includes bibliographical references and index
9788120330405 RS395.00
MARKETING-PHILOSOPHY CUSTOMER SERVICES RELATIONSHIP MARKETING
658.812 / LUS/S
