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Advertising management : with integrated brand promotion (with CD) / by Thomas C. O`Guinn, Chris T. Allen and Richard J. Semenik.

By: O`Guinn, Thomas C.

Contributor(s): Allen, Chris T | Semenik, Richard J.

Material type: Text

TextPublisher: New Delhi : Cengage Learning India , 2009Edition: .Description: 648p. : figures ; 24cm 1 CD.ISBN: 9788131509128.Subject(s): ADVERTISING MANAGEMENTDDC classification: 658.82

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books	Central Library Old Stack Room	658.82 GUI/A (Browse shelf)	1	Available		78879
Books	Central Library Old Stack Room	658.82 GUI/A (Browse shelf)	2	Available		78880

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Previous	658.816 PAL/P Pricing decisions and marketing policy /	658.816 YOU/P Pricing decisions : a practical guide to interdevisional transfer pricing policy /	658.82 GUI/A Advertising management : with integrated brand promotion (with CD) /	658.82 GUI/A Advertising management : with integrated brand promotion (with CD) /	658.82 MAT/S Sales management and sales promotion /	658.827 HAI/B Brand royalty : how the world`s top 100 brands thrive & survive /	658.827 HAI/B Brand royalty : how the world`s top 100 brands thrive & survive /	Next

Includes index

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Central Library , Vidyasagar University

Advertising management : with integrated brand promotion (with CD) / by Thomas C. O`Guinn, Chris T. Allen and Richard J. Semenik.

By: O`Guinn, Thomas C.

Contributor(s): Allen, Chris T | Semenik, Richard J.

Browsing Central Library Shelves , Shelving location: Old Stack Room Close shelf browser