Advertising management : with integrated brand promotion (with CD) / by Thomas C. O`Guinn, Chris T. Allen and Richard J. Semenik.
By: O`Guinn, Thomas C.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Material type:
TextPublisher: New Delhi : Cengage Learning India , 2009Edition: .Description: 648p. : figures ; 24cm 1 CD.ISBN: 9788131509128.Subject(s): ADVERTISING MANAGEMENTDDC classification: 658.82
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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Central Library Old Stack Room | 658.82 GUI/A (Browse shelf) | 1 | Available | 78879 | |
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Books
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Central Library Old Stack Room | 658.82 GUI/A (Browse shelf) | 2 | Available | 78880 |
Includes index
78879 RS399.00
78880
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