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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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O`Guinn, Thomas C..

Advertising management : with integrated brand promotion (with CD) / by Thomas C. O`Guinn, Chris T. Allen and Richard J. Semenik. - / . - New Delhi : Cengage Learning India , 2009. - 648p. : figures ; 24cm 1 CD .

Includes index

ISBN: 9788131509128 RS399.00

Subjects--Index Terms: ADVERTISING MANAGEMENT

Dewey Class. No.: 658.82 / GUI/A

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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