Marketing management : strategies and progress / Joseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden.
By: Guiltinan, Joseph P.
Contributor(s): Paul, Gordon W | Madden, Thomas J.
Material type:
TextPublisher: Boston : McGraw-Hill , 1997Edition: 6th ed.Description: xvi,463p. : ill.,figs.,tables ; 24cm.ISBN: 007114255X.Subject(s): MARKETING-MANAGEMENTDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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Central Library Library Annex (Ground Floor) | 658.8 GUI/M (Browse shelf) | 1 | Available | 59997 |
Includes bibliograpghy and index
59997 USD 15.95
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