Guiltinan, Joseph P..
Marketing management : strategies and progress / Joseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden. - 6th ed / . - Boston : McGraw-Hill , 1997. - xvi,463p. : ill.,figs.,tables ; 24cm .
Includes bibliograpghy and index
007114255X USD 15.95
MARKETING-MANAGEMENT
658.8 / GUI/M
Marketing management : strategies and progress / Joseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden. - 6th ed / . - Boston : McGraw-Hill , 1997. - xvi,463p. : ill.,figs.,tables ; 24cm .
Includes bibliograpghy and index
007114255X USD 15.95
MARKETING-MANAGEMENT
658.8 / GUI/M