Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Guiltinan, Joseph P..

Marketing management : strategies and progress / Joseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden. - 6th ed / . - Boston : McGraw-Hill , 1997. - xvi,463p. : ill.,figs.,tables ; 24cm .

Includes bibliograpghy and index

007114255X USD 15.95

MARKETING-MANAGEMENT

658.8 / GUI/M

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