| 000 -LEADER |
|---|
| fixed length control field |
00789cam a2200265ua 4500 |
| 005 - DATE & TIME |
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| control field |
20171214163332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
021129s1997 a g b000 u ENG u |
| 020 ## - ISBN |
|---|
| International Standard Book Number |
007114255X |
| Price |
USD 15.95 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Central Library |
| 041 1# - Language |
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| Language |
|
| -- |
NULL |
| 082 14 - DDC NUMBER |
|---|
| Classification number |
658.8 |
| Book Number |
GUI/M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Guiltinan, Joseph P.. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management : strategies and progress / |
| STMT |
Joseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill , |
| Date of publication, distribution, etc |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
xvi,463p. : |
| Other Details |
ill.,figs.,tables ; |
| Dimension |
24cm . |
| 653 #0 - Subject |
|---|
| Subject |
MARKETING-MANAGEMENT |
| 700 1# - Added Entry Personal Name |
|---|
| Added Entry Personal Name |
Paul, Gordon W. . |
| 700 1# - Added Entry Personal Name |
|---|
| Added Entry Personal Name |
Madden, Thomas J. . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 250 ## - EDITION STATEMENT |
|---|
| -- |
. |
| 365 ## - |
|---|
| -- |
USD 15.95 |
| 504 ## - |
|---|
| -- |
Includes bibliograpghy and index |
| 541 ## - |
|---|
| -- |
59997 |
| -- |
USD 15.95 |
