Brand management: principles and practices / Kirti Dutta.
By: Dutta, Kirti.
Material type:
TextPublisher: New Delhi: Oxford University Press, 2012Description: xxiii, 455 p.; ill. (some col.), charts: 25 cm.ISBN: 9780198069867.Subject(s): PRODUCT MANAGEMENT | BRAND NAME PRODUCTS - MANAGEMENTDDC classification: 658.827
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Central Library Library Annex (Ground Floor) | 658.827 DUT/B (Browse shelf) | 1 | Available | 3521 | 113212 | |
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Books
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Central Library Library Annex (Ground Floor) | 658.827 DUT/B (Browse shelf) | 2 | Available | 3521 | 113213 | |
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Books
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Central Library Library Annex (Ground Floor) | 658.827 DUT/B (Browse shelf) | 3 | Available | 3521 | 113214 |
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| 658.812 MAH/T Total customer value management : | 658.827 BRO/B Brands and branding / | 658.827 BRO/B Brands and branding / | 658.827 DUT/B Brand management: | 658.827 DUT/B Brand management: | 658.827 DUT/B Brand management: | 658.827 HAL/D Darwin`s brands : adapting for success / |
State Grant 2016-2017
Includes bibliographical references and index.
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