Dutta, Kirti
Brand management: principles and practices / Kirti Dutta. - New Delhi: Oxford University Press, 2012. - xxiii, 455 p.; ill. (some col.), charts: 25 cm.
State Grant 2016-2017
Includes bibliographical references and index.
9780198069867
PRODUCT MANAGEMENT
BRAND NAME PRODUCTS - MANAGEMENT
658.827 / DUT/B
Brand management: principles and practices / Kirti Dutta. - New Delhi: Oxford University Press, 2012. - xxiii, 455 p.; ill. (some col.), charts: 25 cm.
State Grant 2016-2017
Includes bibliographical references and index.
9780198069867
PRODUCT MANAGEMENT
BRAND NAME PRODUCTS - MANAGEMENT
658.827 / DUT/B
