Services marketing : integrating customer focus across the firm / Valarie A Zeithaml... et al. .
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.
Material type:
TextPublisher: New Delhi : Tata McGraw Hill Education , 2012Edition: 5th ed.Description: xxv,763p. : Illus.,figs.,exhibit,etc. ; 24cm.ISBN: 9780070700994.Subject(s): MARKETING-SERVICESDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Central Library Library Annex (Ground Floor) | 658.8 ZEI/S (Browse shelf) | 1 | Available | 102792 | |
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Books
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Central Library Library Annex (Ground Floor) | 658.8 ZEI/S (Browse shelf) | 2 | Available | 102793 |
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| 658.8 ZEI/S Services marketing : integrating customer focus across the firm / | 658.8 ZEI/S Services marketing : integrating customer focus across the firm / | 658.8 ZEI/S Services marketing : integrating customer focus across the firm / | 658.8 ZEI/S Services marketing : integrating customer focus across the firm / | 658.800285 MIL/M Marketing Data Science: | 658.800285 MIL/M Marketing Data Science: | 658.802 AND/B Business market management (B2B) : |
Includes index
102792 RS560.00
102793
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