Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee.
By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen | Chatterjee, Jayanta.
Material type:
TextPublisher: Delhi : Pearson , 2011, rep. 2012Edition: 7th ed.Description: xxi,683p. : figure ; 25cm.ISBN: 9788131759394.Subject(s): MARKETINGDDC classification: 658.8
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Central Library Library Annex (Ground Floor) | 658.8 LOV/S (Browse shelf) | 1 | Available | 102746 | |
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Books
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Central Library Library Annex (Ground Floor) | 658.8 LOV/S (Browse shelf) | 2 | Available | 102747 | |
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Books
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Central Library Library Annex (Ground Floor) | 658.8 LOV/S (Browse shelf) | 3 | Available | 102748 |
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| 658.8 KUM/S Services marketing : (a case study of South Central Railway) / | 658.8 LOV/S Services marketing : people, technology, strategy / | 658.8 LOV/S Services marketing : people, technology, strategy / | 658.8 LOV/S Services marketing : people, technology, strategy / | 658.8 MAL/M Marketing management / | 658.8 MIS/M Marketing management / | 658.8 NAR/S Services marketing : text & cases / |
includes bibliographical references and index
102746 RS599.00
102747
102748
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