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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Lovelock, Christopher.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee. - 7th ed / . - Delhi : Pearson , 2011, rep. 2012. - xxi,683p. : figure ; 25cm .

includes bibliographical references and index

ISBN: 9788131759394 RS599.00

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.8 / LOV/S

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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