Darwin`s brands : adapting for success / Anand Halve.
By: Halve, Anand.
Material type:
TextPublisher: London : Sage Publications , 2011Edition: .Description: xvii, 168p. : figure ; 24cm Access to online course materials.Subject(s): BRAND NAME PRODUCTS-INDIA | BRANDING (MARKETING)-INDIA | CONSUMER`S PREFERENCES-INDIA | INDIA-ECONOMIC CONDITION-1991DDC classification: 658.827
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