Halve, Anand.
Darwin`s brands : adapting for success / Anand Halve. - / . - London : Sage Publications , 2011. - xvii, 168p. : figure ; 24cm Access to online course materials .
RS395.00 (pbk)
BRAND NAME PRODUCTS-INDIA BRANDING (MARKETING)-INDIA CONSUMER`S PREFERENCES-INDIA INDIA-ECONOMIC CONDITION-1991
658.827 / HAL/D
Darwin`s brands : adapting for success / Anand Halve. - / . - London : Sage Publications , 2011. - xvii, 168p. : figure ; 24cm Access to online course materials .
RS395.00 (pbk)
BRAND NAME PRODUCTS-INDIA BRANDING (MARKETING)-INDIA CONSUMER`S PREFERENCES-INDIA INDIA-ECONOMIC CONDITION-1991
658.827 / HAL/D