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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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Total customer value management : transforming business thinking / by Gautam Mahajan

By: Mahajan, Gautam [author].
Material type: TextTextPublisher: New Delhi : Response Books , 2011Description: xx,326p. : ills,charts ; 22cm.ISBN: 9788132103127.Subject(s): CUSTOMER RELATIONS | TOTAL QUALITY MANAGEMENTDDC classification: 658.812
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Item type Current location Call number Copy number Status Date due Barcode
Books Books Central Library
Library Annex (Ground Floor)
658.812 MAH/T (Browse shelf) 1 Available 98959
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658.81 KAZ/A Advertising and sales promotion / 658.81 PAN/S Sales and distribution management / 658.812 MAH/C Customer value investment : 658.812 MAH/T Total customer value management : 658.827 BRO/B Brands and branding / 658.827 BRO/B Brands and branding / 658.827 DUT/B Brand management:

includes index.

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