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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / by Rick Mathieson.

Material type: Text

TextPublisher: New Delhi : Prentice Hall of India , 2007Edition: .Description: ix,244p. : ills.,figs. ; 24cm.ISBN: 9788120332652.Subject(s): MOBILE COMMERCE | PRODUCT MANAGEMENTDDC classification: 658.872

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Item type	Current location	Call number	Copy number	Status	Barcode
Books	Central Library Old Stack Room	658.872 MAT/B (Browse shelf)	1	Available	97276
Books	Central Library Old Stack Room	658.872 MAT/B (Browse shelf)	2	Available	97277
Books	Central Library Old Stack Room	658.872 MAT/B (Browse shelf)	3	Available	97278

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Includes glossary and index

97276 RS395.00

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