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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Mathieson, Rick.

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / by Rick Mathieson. - / . - New Delhi : Prentice Hall of India , 2007. - ix,244p. : ills.,figs. ; 24cm .

Includes glossary and index

ISBN: 9788120332652 RS395.00

Subjects--Index Terms: MOBILE COMMERCE PRODUCT MANAGEMENT

Dewey Class. No.: 658.872 / MAT/B

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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