Principles of advertising : a global perspective / by Monle Lee and Carla Johnson.
By: Lee, Monle.
Contributor(s): Johnson, Carla.
Material type:
TextPublisher: New Delhi : Viva Books , 2007Edition: 2nd ed.Description: 410p. : figures ; 22cm.ISBN: 8130904748.Subject(s): ADVERTISINGDDC classification: 639.1
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Central Library Old Stack Room | 639.1 LEE/P (Browse shelf) | 1 | Available | 82094 | |
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Central Library Old Stack Room | 639.1 LEE/P (Browse shelf) | 2 | Available | 89528 | |
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Central Library Old Stack Room | 639.1 LEE/P (Browse shelf) | 3 | Available | 89529 |
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Includes index
82094 RS395.00
89528
89529
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