Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Lee, Monle.

Principles of advertising : a global perspective / by Monle Lee and Carla Johnson. - 2nd ed / . - New Delhi : Viva Books , 2007. - 410p. : figures ; 22cm .

Includes index

8130904748 RS395.00

ADVERTISING

639.1 / LEE/P

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