Lee, Monle.
Principles of advertising : a global perspective / by Monle Lee and Carla Johnson. - 2nd ed / . - New Delhi : Viva Books , 2007. - 410p. : figures ; 22cm .
Includes index
8130904748 RS395.00
ADVERTISING
639.1 / LEE/P
Principles of advertising : a global perspective / by Monle Lee and Carla Johnson. - 2nd ed / . - New Delhi : Viva Books , 2007. - 410p. : figures ; 22cm .
Includes index
8130904748 RS395.00
ADVERTISING
639.1 / LEE/P