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Brand failures : the truth about the 100 biggest branding mistakes of all time / by Matt Haig.

By: Haig, Matt.

Material type: Text

TextPublisher: NewDelhi : Kogan Page , 2003Edition: .Description: xii, 260p. : figures ; 23cm.ISBN: 0749446552.Subject(s): BRAND NAME PRODUCTS-MARKETINGDDC classification: 658.827

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books	Central Library Old Stack Room	658.827 HAI/B (Browse shelf)	1	Available		82140
Books	Central Library Old Stack Room	658.827 HAI/B (Browse shelf)	2	Available		82091

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82140 RS295.00

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Central Library , Vidyasagar University

Brand failures : the truth about the 100 biggest branding mistakes of all time / by Matt Haig.

By: Haig, Matt.

Browsing Central Library Shelves , Shelving location: Old Stack Room Close shelf browser