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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Haig, Matt.

Brand failures : the truth about the 100 biggest branding mistakes of all time / by Matt Haig. - / . - NewDelhi : Kogan Page , 2003. - xii, 260p. : figures ; 23cm .

Includes bibliographical reference

ISBN: 0749446552 RS295.00

Subjects--Index Terms: BRAND NAME PRODUCTS-MARKETING

Dewey Class. No.: 658.827 / HAI/B

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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