Consumer behavior and managerial decision making / by Frank R. Kardes.
By: Kardes, Frank R.
Material type:
TextPublisher: Delhi : Pearson Education Asia , 2006Edition: 2nd ed.Description: 415p. : figures ; 25cm one CD.ISBN: 8131706362.Subject(s): CONSUMER BEHAVIORDDC classification: 658.8342
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Central Library Library Annex (Ground Floor) | 658.8342 KAR/C (Browse shelf) | 1 | Available | 81388 |
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| 658.8342 EAS/C Consumer behaviour : applications in marketing / | 658.8342 HAW/C Consumer behavior : bilding marketing strategy / | 658.8342 HAW/C Consumer behavior : building marketing strategy / | 658.8342 KAR/C Consumer behavior and managerial decision making / | 658.8342 KUM/C Consumer behaviour and branding : concepts, readings and cases the Indian context / | 658.8342 KUM/C Consumer behaviour and branding : concepts, readings and cases the Indian context / | 658.8342 LOU/C Consumer behavior : concepts and applications / |
Includes index
81388 RS225.00
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