Kardes, Frank R.
Consumer behavior and managerial decision making / by Frank R. Kardes. - 2nd ed / . - Delhi : Pearson Education Asia , 2006. - 415p. : figures ; 25cm one CD .
Includes index
8131706362 RS225.00
CONSUMER BEHAVIOR
658.8342 / KAR/C
Consumer behavior and managerial decision making / by Frank R. Kardes. - 2nd ed / . - Delhi : Pearson Education Asia , 2006. - 415p. : figures ; 25cm one CD .
Includes index
8131706362 RS225.00
CONSUMER BEHAVIOR
658.8342 / KAR/C