Advertising management / by Rajeev Batra,John G. Myers and David A. Aaker.
By: Batra, Rajeev.
Contributor(s): Myers, John G | Aaker, David A.
Material type:
TextPublisher: New Delhi : PHI Learning , 2008Edition: 5th ed.Description: 754p. : figures ; 25cm one CD.ISBN: 9788120312197.Subject(s): MANAGEMENTDDC classification: 658.81
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Central Library Old Stack Room | 658.81 BAT/A (Browse shelf) | 1 | Available | 81301 | |
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Includes index
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