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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Batra, Rajeev.

Advertising management / by Rajeev Batra,John G. Myers and David A. Aaker. - 5th ed / . - New Delhi : PHI Learning , 2008. - 754p. : figures ; 25cm one CD .

Includes index

ISBN: 9788120312197 RS325.00

Subjects--Index Terms: MANAGEMENT

Dewey Class. No.: 658.81 / BAT/A

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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