Strategic marketing / by O.C. Ferrell and Michael D. Hartline.
By: Ferrell, O.C.
Contributor(s): Hartline, Michael D.
Material type:
TextPublisher: New Delhi : Cengage Learning India , 2008Edition: .Description: 439p. : figures ; 25cm 1 CD.ISBN: 9788131509135.Subject(s): STRATEGIC MARKETINGDDC classification: 658.8
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| 658.8 EVA/M Marketing management / | 658.8 FER/S Strategic marketing / | 658.8 FER/S Strategic marketing / | 658.8 FER/S Strategic marketing / | 658.8 FER/S Strategic marketing / | 658.8 FER/S Strategic marketing / | 658.8 FOR/E Everything you need to know about marketing / |
Includes index
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