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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Ferrell, O.C..

Strategic marketing / by O.C. Ferrell and Michael D. Hartline. - / . - New Delhi : Cengage Learning India , 2008. - 439p. : figures ; 25cm 1 CD .

Includes index

ISBN: 9788131509135 RS299.00

Subjects--Index Terms: STRATEGIC MARKETING

Dewey Class. No.: 658.8 / FER/S

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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