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Effective advertising: understanding when, how, and why advertising works / by Gerard J.Tellis.

By: Tellis, Gerard J.

Material type: Text

TextPublisher: New Delhi : Response Books , 2007Edition: .Description: v,203p. : tables,pictures ; 22cm.ISBN: 9788178293707.Subject(s): ADVERTISINGDDC classification: 659.1

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Item type	Current location	Call number	Copy number	Status	Barcode
Books	Central Library Old Stack Room	659.1 TEL/E (Browse shelf)	1	Available	73357
Books	Central Library Old Stack Room	659.1 TEL/E (Browse shelf)	2	Available	73358
Books	Central Library Old Stack Room	659.1 TEL/E (Browse shelf)	3	Available	89288
Books	Central Library Old Stack Room	659.1 TEL/E (Browse shelf)	4	Available	89289

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Previous	659.1 STA/A Advertising, promotion, and new media /	659.1 STA/A Advertising, promotion, and new media /	659.1 SUT/A Advertising and the mind of the consumer : what works, what doesn`t, and why /	659.1 TEL/E Effective advertising: understanding when, how, and why advertising works /	659.1 TEL/E Effective advertising: understanding when, how, and why advertising works /	659.1 TEL/E Effective advertising: understanding when, how, and why advertising works /	659.1 TEL/E Effective advertising: understanding when, how, and why advertising works /	Next

Includes index

73357 Rs. 320.00

73358

89288

89289

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Central Library , Vidyasagar University

Effective advertising: understanding when, how, and why advertising works / by Gerard J.Tellis.

By: Tellis, Gerard J.

Browsing Central Library Shelves , Shelving location: Old Stack Room Close shelf browser