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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Tellis, Gerard J.

Effective advertising: understanding when, how, and why advertising works / by Gerard J.Tellis. - / . - New Delhi : Response Books , 2007. - v,203p. : tables,pictures ; 22cm .

Includes index

ISBN: 9788178293707 Rs. 320.00

Subjects--Index Terms: ADVERTISING

Dewey Class. No.: 659.1 / TEL/E

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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