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Customer relationship management : a databased approach / V Kumar and Werner Reinartz.

By: Kumar, V.

Contributor(s): Reinartz, Werner.

Material type: Text

TextPublisher: New Delhi : Wiley India , 2006Edition: .Description: xxiv,323p. : ills.,charts.,tables ; 20cm.Subject(s): CUSTOMER RELATIONSHIP-MANAGEMENTDDC classification: 658.812

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Item type	Current location	Call number	Copy number	Status	Barcode
Books	Central Library Old Stack Room	658.812 KUM/C (Browse shelf)	1	Available	70319
Text Book	Central Library Reading Room (Library Annex)	658.812 KUM/C (Browse shelf)	2	Not for loan	70320
Books	Central Library Old Stack Room	658.812 KUM/C (Browse shelf)	3	Available	70321

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Previous	658.81 KAZ/A Advertising and sales promotion /	658.81 PAN/S Sales and distribution management /	658.81 PAN/S Sales and distribution management /	658.812 KUM/C Customer relationship management : a databased approach /	658.827 SEN/B Brand positioning : strategies for competitive advantage /	658.83 MAJ/M Marketing research : text, applications and case studies /	658.8342 CHA A contemporary study on consumer behavior towards mobile network operators with special reference to Western part of rural West Bengal /	Next

Includes glossary and index

70319 Rs. 229.00

70320

70321

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Central Library , Vidyasagar University

Customer relationship management : a databased approach / V Kumar and Werner Reinartz.

By: Kumar, V.

Contributor(s): Reinartz, Werner.

Browsing Central Library Shelves , Shelving location: Reading Room (Library Annex) Close shelf browser