Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Kumar, V.

Customer relationship management : a databased approach / V Kumar and Werner Reinartz. - / . - New Delhi : Wiley India , 2006. - xxiv,323p. : ills.,charts.,tables ; 20cm .

Includes glossary and index

Rs. 229.00 (Pb)

CUSTOMER RELATIONSHIP-MANAGEMENT

658.812 / KUM/C

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