Customer relationship management : a databased approach / V Kumar and Werner Reinartz.
By: Kumar, V.
Contributor(s): Reinartz, Werner.
Material type:
TextPublisher: New Delhi : Wiley India , 2006Edition: .Description: xxiv,323p. : ills.,charts.,tables ; 20cm.Subject(s): CUSTOMER RELATIONSHIP-MANAGEMENTDDC classification: 658.812
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Central Library Old Stack Room | 658.812 KUM/C (Browse shelf) | 1 | Available | 70319 | |
Text Book
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Central Library Reading Room (Library Annex) | 658.812 KUM/C (Browse shelf) | 2 | Not for loan | 70320 | |
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Books
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Central Library Old Stack Room | 658.812 KUM/C (Browse shelf) | 3 | Available | 70321 |
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| 658.812 KUL/C Customer relationship management / | 658.812 KUL/C Customer relationship management / | 658.812 KUL/C Customer relationship management / | 658.812 KUM/C Customer relationship management : a databased approach / | 658.812 KUM/C Customer relationship management : a databased approach / | 658.812 LUS/S The service-dominant logic of marketing : dialog, debate, and directions / | 658.812 LUS/S The service-dominant logic of marketing : dialog, debate, and directions / |
Includes glossary and index
70319 Rs. 229.00
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