Marketing management : cases and concepts / by Nikhilesh Dholakia... et al. .
By: Dholakia, Nikhilesh.
Contributor(s): Khurana, Rakesh | Bhandari , Labdhi | Jain, Abhinandan K.
Material type:
TextPublisher: New Delhi : Macmillan India , 2010Edition: .Description: ix,643p. : illus.,tables(some folds) ; 22cm.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8
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| 658.8 DAT/T A text on marketing management / | 658.8 DAT/T A text on marketing management / | 658.8 DAV/M Modern marketing management / | 658.8 DHO/M Marketing management : cases and concepts / | 658.8 DHO/M Marketing management : cases and concepts / | 658.8 DUT/F Fundamentals of sales and distribution management:text and cases / | 658.8 ELL/M Marketing : |
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