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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Dholakia, Nikhilesh.

Marketing management : cases and concepts / by Nikhilesh Dholakia... et al. . - / . - New Delhi : Macmillan India , 2010. - ix,643p. : illus.,tables(some folds) ; 22cm .

ISBN: Rs. 275.00 (Pbk)

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / DHO/M

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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