Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Blech.
By: Belch, George E.
Contributor(s): Blech, Michael A.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill Publishing , 2001Edition: 5th ed.Description: xx,ca.855p. : ill.,figs.,picts. ; 22cm.ISBN: 007047382X.Subject(s): MARKETINGDDC classification: 658.8
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Central Library Library Annex (Ground Floor) | 658.8 BEL/A (Browse shelf) | 1 | Available | 62264 | |
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Books
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Central Library Old Stack Room | 658.8 BEL/A (Browse shelf) | 2 | Available | 68878 | |
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Central Library Old Stack Room | 658.8 BEL/A (Browse shelf) | 3 | Available | 68879 |
Includes glossary and index
62264 RS. 385.00
68878
68879
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