Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Blech. - 5th ed / . - New Delhi : Tata McGraw-Hill Publishing , 2001. - xx,ca.855p. : ill.,figs.,picts. ; 22cm .

Includes glossary and index

007047382X RS. 385.00

MARKETING

658.8 / BEL/A

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