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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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Principles of marketing / Philip Kotlar and Gary Armstrong.

By: Kotlar, Philip.
Contributor(s): Armatrong, Gary.
Material type: TextTextPublisher: New Delhi : Prentice Hall of India , 2001Edition: 9th ed.Description: xxxi,785p. : ill. ; 23cm.ISBN: 8120318390.Subject(s): MANAGEMENT- MARKETINGDDC classification: 658.8
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Item type Current location Call number Copy number Status Date due Barcode
Books Books Commerce Dept. Library
Old Stack Room
658.8 KOT/P (Browse shelf) 1 Not For Loan (Restricted Access) 56672
Books Books Commerce Dept. Library
Old Stack Room
658.8 KOT/P (Browse shelf) 2 Not For Loan (Restricted Access) 56673

Includes appendix-27p. , glossary-10p. , credits-2p. , subject index-16p.

56672 Rs. 425.00

56673

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