Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Kotlar, Philip .

Principles of marketing / Philip Kotlar and Gary Armstrong. - 9th ed / . - New Delhi : Prentice Hall of India , 2001. - xxxi,785p. : ill. ; 23cm .

Includes appendix-27p. , glossary-10p. , credits-2p. , subject index-16p.

8120318390 Rs. 425.00

MANAGEMENT- MARKETING

658.8 / KOT/P

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