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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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Marketing management : a strategic decission- making approach / Harper W. Boyd ... et al .

By: Boyd, Harper W.
Contributor(s): Walker, Orville C | Mullings, John | Larreche, Jean-Claude.
Material type: TextTextSeries: The McGraw-Hill / Irwin in Seires in Management, NULL. The McGraw-Hill / Irwin in Seires in Management, NULL.Publisher: Boston : McGraw-Hill , 2002Edition: 4th ed.Description: xxi,594p. : ill.,figs.,tables ; 25cm.ISBN: 0071123075.Subject(s): MARKETING-MANAGEMENTDDC classification: 658.8
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Includes bibliographical references and index

59996 USD 25.95

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