Boyd, Harper W. .
Marketing management : a strategic decission- making approach / Harper W. Boyd ... et al . - 4th ed / . - Boston : McGraw-Hill , 2002. - xxi,594p. : ill.,figs.,tables ; 25cm . - The McGraw-Hill / Irwin in Seires in Management, NULL NULL; . - The McGraw-Hill / Irwin in Seires in Management, NULL NULL; .
Includes bibliographical references and index
0071123075 USD 25.95
MARKETING-MANAGEMENT
658.8 / BOY/M
Marketing management : a strategic decission- making approach / Harper W. Boyd ... et al . - 4th ed / . - Boston : McGraw-Hill , 2002. - xxi,594p. : ill.,figs.,tables ; 25cm . - The McGraw-Hill / Irwin in Seires in Management, NULL NULL; . - The McGraw-Hill / Irwin in Seires in Management, NULL NULL; .
Includes bibliographical references and index
0071123075 USD 25.95
MARKETING-MANAGEMENT
658.8 / BOY/M
