| 000 -LEADER |
| fixed length control field |
00763cam a2200289ua 4500 |
| 005 - DATE & TIME |
| control field |
20171214165630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
120601s2012 a g b000 u ben u |
| 020 ## - ISBN |
| International Standard Book Number |
9788182814097 |
| Price |
RS300.00 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
Central Library |
| 041 1# - Language |
| Language |
|
| -- |
NULL |
| 082 14 - DDC NUMBER |
| Classification number |
658.827 |
| Book Number |
ROY/B |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Roy, Kisholoy. |
| 245 10 - TITLE STATEMENT |
| Title |
Brand management (an Indian perspective) / |
| STMT |
Kisholoy Roy. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
Delhi : |
| Name of publisher, distributor, etc |
Vrinda Publications , |
| Date of publication, distribution, etc |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
| Pages |
viii,585p. : |
| Other Details |
Charts,diags.,picts. ; |
| Dimension |
22cm |
| 653 #0 - Subject |
| Subject |
MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Books |
| 250 ## - EDITION STATEMENT |
| -- |
. |
| 300 ## - PHYSICAL DESCRIPTION |
| -- |
1 CD . |
| 365 ## - |
| -- |
RS300.00 |
| 504 ## - |
| -- |
Includes index |
| 541 ## - |
| -- |
96430 |
| -- |
RS300.00 |
| 541 ## - |
| -- |
96431 |
| 541 ## - |
| -- |
96432 |
| 541 ## - |
| -- |
96433 |
| 541 ## - |
| -- |
96434 |