| 000 -LEADER |
|---|
| fixed length control field |
00801cam a2200277ua 4500 |
| 005 - DATE & TIME |
|---|
| control field |
20171214165412.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110303s2004 a g b000 u eng u |
| 020 ## - ISBN |
|---|
| International Standard Book Number |
9780070603950 |
| Price |
RS575.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Central Library |
| 041 1# - Language |
|---|
| Language |
|
| -- |
NULL |
| 082 14 - DDC NUMBER |
|---|
| Classification number |
658.8 |
| Book Number |
LAL/M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lal, Rajiv. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management : text and cases / |
| STMT |
by Rajiv Lal, John A. Quelch and V. Kasturi. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
NULL : |
| Name of publisher, distributor, etc |
Tata McGraw Hill Education , |
| Date of publication, distribution, etc |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
xiii, 812p. : |
| Other Details |
ills., figs ; |
| Dimension |
26cm . |
| 653 #0 - Subject |
|---|
| Subject |
MARKETING MANAGEMENT |
| 700 1# - Added Entry Personal Name |
|---|
| Added Entry Personal Name |
Quelch , John A. . |
| 700 1# - Added Entry Personal Name |
|---|
| Added Entry Personal Name |
Rajan, V Kasturi . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 250 ## - EDITION STATEMENT |
|---|
| -- |
. |
| 365 ## - |
|---|
| -- |
RS575.00 |
| 504 ## - |
|---|
| -- |
Includes bibliographical reference and index |
| 541 ## - |
|---|
| -- |
93042 |
| -- |
RS575.00 |
| 541 ## - |
|---|
| -- |
93043 |
