Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Lal, Rajiv.

Marketing management : text and cases / by Rajiv Lal, John A. Quelch and V. Kasturi. - / . - NULL : Tata McGraw Hill Education , 2004. - xiii, 812p. : ills., figs ; 26cm .

Includes bibliographical reference and index

9780070603950 RS575.00

MARKETING MANAGEMENT

658.8 / LAL/M

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