| 000 -LEADER |
| fixed length control field |
00810cam a2200313ua 4500 |
| 005 - DATE & TIME |
| control field |
20171214164932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
100317s2008 a g b000 u eng u |
| 020 ## - ISBN |
| International Standard Book Number |
9788131715475 |
| Price |
RS525.00 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
Central Library |
| 041 1# - Language |
| Language |
|
| -- |
NULL |
| 082 14 - DDC NUMBER |
| Classification number |
658 |
| Book Number |
KOT/P |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Kotlar, Philip. |
| 245 10 - TITLE STATEMENT |
| Title |
Principles of marketing / |
| STMT |
by Philip Kotlar and Gary Armstrong. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
12th ed. / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
Delhi : |
| Name of publisher, distributor, etc |
Pearson education , |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
| Pages |
557p. : |
| Other Details |
figures ; |
| Dimension |
28cm . |
| 653 #0 - Subject |
| Subject |
MARKETING MANAGEMENT |
| 700 1# - Added Entry Personal Name |
| Added Entry Personal Name |
Armstrong, Gary . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Books |
| 250 ## - EDITION STATEMENT |
| -- |
. |
| 365 ## - |
| -- |
RS525.00 |
| 504 ## - |
| -- |
Includes index |
| 541 ## - |
| -- |
76929 |
| -- |
RS525.00 |
| 541 ## - |
| -- |
76930 |
| 541 ## - |
| -- |
81267 |
| 541 ## - |
| -- |
81266 |
| 541 ## - |
| -- |
81265 |
| 541 ## - |
| -- |
81264 |