Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Kotlar, Philip.

Principles of marketing / by Philip Kotlar and Gary Armstrong. - 12th ed. / . - Delhi : Pearson education , 2008. - 557p. : figures ; 28cm .

Includes index

9788131715475 RS525.00

MARKETING MANAGEMENT

658 / KOT/P

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